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The Department of Economic Development, Environment and Tourism conducted the study on the Economic Impact of Marula Festival.
The study assessed the economic impact of the Limpopo Marula Festival which was held at Ba-Phalaborwa in February and March 2015. Consistent with the objectives of linking the festivals with tourism creation, the town of Phalaborwa was chosen due to its location relative to major tourist attractions. This research project investigated issues beyond the traditional economic impact analysis by assessing other aspects of the festival. Traditionally, events impact assessments are generally focused at measuring the demand side of visitors spending and then estimating potential total impact. This study further assessed other aspects of the festival such as the tourism inducing effect, perceptions around the marketing of the event and the possibility of reducing expenditure leakages from the local economy. |
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